Tomiwa Ibukunle is a 21-year old entrepreneur from Lagos, Nigeria. She started her clothing and accessories company two months ago. Her WhatsApp account is used to promote her products and receive orders from customers. She typically receives 20 orders per day. When WhatsApp experienced an outage globally for eight hours on October 5th, her orders...
Category: whatsapp
Are WhatsApp Newsletter back? Spoiler: Not really. But there’s an alternative.
Staying in permanent contact with your own customers – the dream of every company. Until 2019, many companies had therefore sent newsletters directly to their customers’ smartphones via WhatsApp. After banning WhatsApp usage for commercial purposes, WhatsAPp is now promoting its latest business message format. So is the WhatsApp newsletter back? What can the new...