The early days of COVID brought a new sense of urgency to shopping for certain items. Toilet paper, pasta and bread flew off the shelves as people stocked up on vital supplies. Then came the must-have purchases to help with the tedium of lockdowns, with hot tubs, kitchen gadgets and new pets becoming extremely popular...
Category: ecommerce
What is a heatmap?
A website heatmap shows the performance of a website page using a warm-to–cold color scheme. The warmest color indicates the highest visitor engagement, while the coolest indicates the lowest visitor engagement.
What is a Conversion Funnel?
The ecommerce term Conversion funnel describes the various stages of a buyer's journey that leads to a purchase