Beyond the Safe Bet: The Untapped Transformative Power of AI in Business

Ethan Mollick's insights from "On holding back the strange AI tide", make a strong argument that the traditional approaches to AI in businesses are significantly misaligned with the technology's inherently transformative nature. Mollick challenges the prevalent strategies of ignoring, banning, or centralizing AI, highlighting their ineffectiveness in harnessing AI's full potential.

Embracing AI’s Transformative Power

Businesses need to recognize that AI is not just another wave of technological advancement but a paradigm shift in how work can be done. The traditional methods of controlling AI's impact underlines the need for a more open and explorative approach. AI's potential to revolutionize various aspects of business and education should be embraced, not restrained.

The Flaws in Current Approaches

  1. Ignoring AI: Ignoring the presence of AI in the workspace only leads to its surreptitious use by employees, creating 'secret cyborgs' who enhance their work with AI tools without official endorsement. This unregulated use can lead to missed opportunities for organizations.
  2. Banning AI: Banning AI is an impractical response that fails to stop its use and robs the organization of potential benefits.
  3. Centralizing AI: Centralizing AI within an organization often leads to a watered-down, less effective version that fails to capture the technology's full capabilities.

This is further corroborated by a study from Salesforce surveying over 14,000 global workers. The survey, a collaborative effort between Salesforce and YouGov, was anonymously conducted online over a two-week period from October 18th to October 31st, 2023. It included employees from companies of a variety of sizes and sectors in 14 countries including the United States, the United Kingdom, Canada, France, Germany, Italy, Netherlands, Switzerland, the Nordics, India, Japan, Brazil, Mexico, and the United Arab Emirates.

The numbers speak for itself:

  1. 28% are currently using generative AI at work.
  2. 64% have passed off generative AI work as their own.
  3. 41% would consider overstating their generative AI skills to secure a work opportunity
  4. 39% claim their employer doesn’t hold a strong opinion (or doesn’t care) about using AI in the workplace.
  5. 70% reported that they have never completed or received training on how to use generative AI safely and ethically at work.

A New Approach: Democratizing AI Innovation

Mollick suggests empowering individual employees to experiment and innovate with AI. This grassroots approach to AI utilization can lead to more creative and effective uses of the technology.

  1. Rethinking Organizational Structures: Companies should reconsider their structures and policies to accommodate the unique nature of AI, moving away from traditional centralized control towards a more distributed, employee-driven model of innovation.
  2. Ethical Considerations and Training: As companies encourage experimentation with AI, they must also focus on ethical considerations and provide adequate training and guidelines to ensure responsible use.


It’s time for businesses to rethink their approach to AI. By embracing the strange and transformative capabilities of AI, and encouraging a culture of innovation and experimentation, businesses can unlock new possibilities and stay ahead in an ever-evolving technological landscape. The future of AI in business is not just about enhancing existing processes but reimagining them entirely.

Is AI not so bad for the job market after all?

Navigating the AI-Driven Transformation in the Job Market

AI Evolution and Jobs: is it this Time Different?

Unlock the Future of Business with AI

Dive into our immersive workshops and equip your team with the tools and knowledge to lead in the AI era.

Scroll to top