Anyone who owns or operates their own website strives to use various tools such as SEO optimization, emails, Google Ads, German cannabis stocks or social media marketing to ensure more conversion rates, i.e. more traffic on their own website. However, traffic alone is not enough; it is much more important how to optimize your own...
Author: Martin Treiber
The quick Guide to Matomo Analytics
Matomo Analytics is a free and open source web analytics solution. It's a powerful alternative for Google Analytics, and has a strong focus on data protection.
How to make a good first Impression in Video Conferences
If the pandemics taught us one thing, it is how important effective communication to the sustainability and health of a company is. Great communication is the foundation of a great business presentation. In the past many businesses already communicated online, mostly via email and text messages. Video conferences were possible, but not the norm. All...
How to make a good first impression?
"We judge other people in a nanosecond." After an first impression is formed, it is “very, very hard to change it.”
What are Play to Earn Crypto Games?
Play to earn is a concept in which a player earns crypto tokens by playing a game and can use these tokens to purchase in-game items.
How to analyse Heatmaps
If you want to analyse heatmaps, be sure to answer at least five questions. This makes sure that your analysis helps you optimizing your website. Let’s start with the list of five essential questions that you can answer with heatmaps: Are people seeing important content? Are people clicking on page elements such as buttons, links,...
Google kills FLoC and announces the Topcis API
With FLoC ("Federated Learning of Cohorts"), Google wanted to get rid of third-party cookies used for advertising tracking. But after wide opposition from other Internet users Google has ended its "FLoC” plans.
What is a GDPR-compliant Google Analytics Alternative?
Matomo is the most popular Google Analytics alternative. Matomo can be found on more than one million websites across 190 countries.
Qualitative Analytics with Website Heatmaps
Quantitative data is a great way to get concrete numbers about the performance of your website. But only qualitative data will help you understand why your website performs the way it does.
Google Analytics Now Illegal in Austria
After Max Schrems, an Austrian data protection activist, complained that Google Analytics had violated data protection regulations, the DSB (Datenschutzbehörde) ruled in against of Google.
