How to benefit from the TikTok Algorithm for Marketing
TikTok's success has prompted a shift in marketing. It's changing the way businesses and individuals can create trends around content, products, and…
Author: Martin Treiber
Marketing in a cookieless world
Google has stated that it will eliminate third-party cookies by 2023. Google's announcement will have a huge impact on the marketing industries and make…
Connecting online with offline for retail
In a world that is increasingly driven by online technology, it is easy to forget the importance of connecting online with offline for creating the best…
Apple’s App Tracking Transparency may not be strong enough
Apple introduced App Tracking Transparency last year which prohibits app developers from tracking users' activity across different apps without their…
OpenAI’s most recent picture-making AI DALL-E is incredible
OpenAI's picture-making neural network DALL-E was revealed in 2021. The program's human-like ability of combining different concepts in new ways was…
Podcast engagement is booming – Female listeners are driving growth
It is well-documented that new content options like podcasts have been appealing to consumers throughout the pandemic and are still gaining mainstream…
Is server-side tracking the solution to privacy and cookie woes?
There are a lot of articles that misrepresent the process of server-side tracking or ignore key facts.
How to implement Cookie-less tracking with Matomo
Cookie-less tracking sounds like an attractive idea to have a good user experience on your website while still being able to gather valuable user data.
The six step guide for a sucessful content marketing strategy
Content marketing is an important part of you overall business strategy. It helps you build trust with your audience and it allows you to connect with…
Get more done with Asynchronous Communication
Synchronous communication is a type of communication where two or more parties are connected in real-time, typically in face to face meetings, via video…