It’s time to say goodbye to Google Analytics
Google announced that they will be ending the old version of Google Analytics, also known as Universal Analytics, on July 1, 2023.
Author: Martin Treiber
A Majority of iOS 15 Users Turn Off Personalized Ads With Minimal Impact on App Store Search Ads
Starting with iOS 15 and iPadOS 15, Apple introduced a new toggle during the setup process that makes it easier for users to turn off personalized ads in…
Instagram is testing Full Screen Content
TikTok's signature user interface feature is full screen vertical video. Instagram is currently testing a feature that offers a similar immersive…
Apple blocks Email Tracking – What does this mean for you?
Working in marketing makes you more concerned about privacy than anything else. Are you aware that marketers are tracking each time you open an email…
A passwordless future comes to all major platforms in 2023
Tech giants Apple and Google announced they had committed to passwordless sign in across all platforms they control over the next year.
What is Digital Transformation?
In a rapidly developing digital world, organisations are under pressure to keep up with the competition and meet the ever-changing needs of their…
What is a Microsite?
A microsite is a web page or small website made to promote a company’s product, service, campaign, or event.
20 tools that increase your business productivity
Productivity tools save you time and make your work more efficient by limiting distractions, simplifying simple tasks like checking your email, and…
Does a podcast make sense for your business?
Podcasts as branded content are big business. Not only media partners are interested in long-form audio, but many companies have started podcast…
How to create a great story for your product
Creating a great story is an art. And — like every art — it requires creativity, vision, skill, and practice.