Tech giants Apple and Google announced they had committed to passwordless sign in across all platforms they control over the next year. This means that passwordless authentication is coming to all major platforms within the next year: Android and iOS mobile operating system; Chrome, Edge and Safari browsers; Windows and macOS desktop environments. Google published...
Author: Martin Treiber
What is Digital Transformation?
In a rapidly developing digital world, organisations are under pressure to keep up with the competition and meet the ever-changing needs of their customers. To stay ahead, they need to find ways to evolve and transform their business models, processes and operations. This is where digital transformation comes in. Digital transformation is the integration of...
What is a Microsite?
A microsite is a web page or small website made to promote a company’s product, service, campaign, or event. Microsites typically use a different domain or subdomain from the main company website and include links back to the main website, but act as a separate entity for the brand. Microsites can help brands achieve a...
20 tools that increase your business productivity
Productivity tools save you time and make your work more efficient by limiting distractions, simplifying simple tasks like checking your email, and simplifying complex tasks. These tools are particularly useful for jobs in the office or any other career that requires excellent time management skills and online communication. You may be happier with your job...
Does a podcast make sense for your business?
Podcasts as branded content are big business. Not only media partners are interested in long-form audio, but many companies have started podcast production departments within their own businesses, hoping to attract new and old audiences. This is not surprising. Data indicates that over half of Americans listen to podcasts. The 25% who listen to podcasts...
How to create a great story for your product
Creating a great story is an art. And — like every art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can understand by reading a guide like this. It’s a process that requires trial-and-error to master it. Fortunately, there are some elements that can help you making a great story for...
How to benefit from the TikTok Algorithm for Marketing
TikTok's success has prompted a shift in marketing. It's changing the way businesses and individuals can create trends around content, products, and personal branding. TikTok, which has more than 1,000,000 users, was the most popular domain in the world in 2021, even more popular than Google. TikTok is the most popular platform for sharing video...
Marketing in a cookieless world
Google has stated that it will eliminate third-party cookies by 2023. Google's announcement will have a huge impact on the marketing industries and make them move to a cookieless future. To maintain their sales, 44 percent of marketers plan to increase their spending by 5-25 percent. Marketing without Third-Party Cookies While your devices don't always...
Connecting online with offline for retail
In a world that is increasingly driven by online technology, it is easy to forget the importance of connecting online with offline for creating the best possible customer experience. For retail businesses, this connection is essential to success. There are a number of reasons why connecting online with offline is important for retail businesses. Customer...
Apple’s App Tracking Transparency may not be strong enough
Apple introduced App Tracking Transparency last year which prohibits app developers from tracking users' activity across different apps without their explicit consent. Privacy advocates applauded the initiative. Facebook warned that it would bring down targeted advertising companies. Research published last week shows that App Tracking Transparency does not always prevent the collection of surreptitious personal...
