How to create a buyer persona with Google Analytics
When it comes to data analysis, one of the most important things to consider is your target audience.
Author: Martin Treiber
What is a buyer persona and why do I need one?
A buyer persona describes the person who represents your target audience. Although fictional, this persona is based on extensive research into your…
What is a Style Guide and why you need one
A style guide is a document that outlines how the various elements of your company's design should be used in public.
Every fourth company in Austria sees no benefit in digitization
Not even the Covid19 pandemics is helping to accelerate the digitization process in Austria. The majority of companies also expects that the innovations…
How to develop a content marketing strategy?
In order to develop an effective content marketing strategy, you will need to firstly identify your target audience and what kind of content they would…
What is consciousness?
Consciousness refers to the state of being aware of and able to think, feel and perceive. It is the ability to be aware of your surroundings and make…
What is a Workation? Should you try one?
A workation is a new trend that is becoming popular among young professionals. It is a combination of work and vacation , usually involving remote work in…
How much does Content Marketing Cost?
Content is key to inbound marketing. Companies need to have content when potential customers contact them.
What is a serial novel?
A serial novel is a piece of fiction that is published in numbered installments. You can publish these installments at any time for almost any length of…
What is user-centered design?
User-centered design is a term used in the software industry to describe designs that focus on the users' needs and experience.