Open post A/B Testing

Why is A/B testing important?

A/B testing is essential to identify strengths and weaknesses of your app or service to improve it. A/B testing is a variable-experimentation technique to compare two versions of the same thing to see which one performs better. For example, you can test two different landing pages, two different subject lines, or two different offers. The...

Open post

Here’s why Artificial Intelligence is so power-hungry

Artificial intelligence is getting more expensive to develop, and the cost is growing faster than the energy efficiency of the models. This is because they are trained many times with different structures, and the best one is selected. For example a model called Bidirectional Encoder Representations from Transformers (BERT) used 3.3 billion words from English books...

Open post

Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses | Electronic Frontier Foundation

Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues this is hardly believeable. The main target of Facebook’s new ad campaign is Apple’s App Tracking Transparency feature that Apple has deployed with iOS 14. Instead of letting users being tracked by...

Open post

Eight App Trends for 2021

In 2021 we’ll see the continuation of several trends that have been around in 2020. This is not surprising, since these trends have been gaining momentum in the last couple of months. 1. Voice User Interface Personal assistants will continue to grow in usage on mobile devices. They come with more and more features and...

Open post

Proximity Chat

During the pandemic we’ve gotten used to a primarily virtual social and work life. Meetings take place on platforms like Zoom or Jitsi and are working reasonable well. Watching your coworker with a video-stream is surprisingly effective and generates a kind of remote closeness. Online workouts do not involve sharing the same sweatty gym and...

Open post

Smart City Project XP

In the Smart City Project XP (Ephemeral Computing Service Plattform) a digital platform for citizens is being developed. One of the main goals of the project is to involve citizens as active participants in helping to shape the platform. For this purpose, special (“no-code”) tools are developed to publish services or apps on the platform....

Scroll to top