The cloud is without doubt one of the most important platform shifts in computing history. Cloud has already had an impact on billions in IT spending. This is due to a powerful value proposition: infrastructure that can be used immediately at the right scale for the business, thereby reducing costs and improving efficiency in both...
Author: Martin Treiber
What’s a Good App Store Conversion Rate?
Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and...
Are WhatsApp Newsletter back? Spoiler: Not really. But there’s an alternative.
Staying in permanent contact with your own customers – the dream of every company. Until 2019, many companies had therefore sent newsletters directly to their customers’ smartphones via WhatsApp. After banning WhatsApp usage for commercial purposes, WhatsAPp is now promoting its latest business message format. So is the WhatsApp newsletter back? What can the new...
What are Citizen Developers?
Citizen development encourages employees who are not IT-trained to become software developers. They use NoCode/LowCode (LCNC) platforms that allow them to create business applications. This method of software development allows employees to become citizen developers, despite not having a formal education. They modify existing software programs to meet the needs of a specific user and...
9 out of 10 hate to install an app for a service or a product
Most people hate the idea of being forced to install apps to access services. However, installing an app is often a key element of many products. Companies love it. Installing an app is often the first step of a smart connected products’ setup. Heady.io’s recent survey results shows even if 91% dislike being forced to...
AirPods – A Cornerstone for Agumented Audio Reality
Mobile phones were already a part of an etiquette revolution years before AirPods became popular. They went from being a novelty to a necessity in a short period of time. Mobile phones are part of our daily lives, and we touch them more than 2600 times per day. We treat them with a tenderness that...
Most Notable iOS 15 Features
Apple unveiled iOS 15 during its WWDC keynote presentation in June. It’s a big update for iOS users and are many new features. We’ve compiled a list that will make the most impact on iPhone users. Notifications iOS 15 will reorganize notifications for you. You can easily catch up on the notifications you missed with...
What is App fatigue and what to do about it?
In 2008, when app stores where introduced, there were 500 mobile apps available. Fast forward to 2021: Android users are able to choose between 3.48 million apps, Apple’s App Store offers 2.22 million apps to download for iOS. It’s no surprise that smartphone users today are overwhelmed with a multitude of apps in nearly every...
Best Practises for App Onboarding
It is essential to keep users engaged and attract new customers in order to grow your app. It’s even more important to remain competitive in an ever-growing market. App onboarding is a great technique to ensure the success of your app, regardless of whether you are in the entertainment, Fintech or hospitality space. App onboarding...
What is Edge Computing exactly?
Edge computing refers to a distributed IT architecture that processes client data at the edge of the network as close as possible to the source. Data is vital to modern businesses. It provides valuable business insights and supports real-time control of critical business processes. Huge amounts of data can be collected routinely from distributed sensors...
