There are many ways to design. Design is not like other disciplines that have immutable processes. Design is a field that encourages and allows practitioners to adapt and change their methods. As such, the design process could be seen as antifragile: it is similar to a forest strengthened by fire or a muscle that is...
Author: Martin Treiber
What is Bionic Reading?
Bionic Reading allows users to simplify text and eliminate distractions. The app highlights the most important parts of text and revises them accordingly. This helps to guide the eye through the text and aids in the brain's recall of previously learned words. It does so by guiding the eyes through text with artificial fixation points....
How to speed test your website
Speed is a key factor in determining if your website can achieve its goal conversion rates and provide a pleasant user experience. Your visitors are used to not waiting for websites to load. A user will go to back to the Google search result if your website is slow to open. Your site will be...
How to check your EMail sending Reputation
A strong email sender reputation is for obvious reasons very important. Unfortunately, there is not one score or value that can describe your sending reputation across all mail providers. It depends partially how your subscribers react to your messages. Your reputation as a sender will decline if you have a lot of spam complaints. Future...
App Content Generation for your App
It is crucial for a business to be in people's minds when they decide to purchase products or use services. This is the primary purpose of advertising and marketing: to ensure that your business is always within reach. Social media platforms allow you to target audiences and automatically send campaigns to the right people at...
It’s time to say goodbye to Google Analytics
Google announced that they will be ending the old version of Google Analytics, also known as Universal Analytics, on July 1, 2023. This means it is time to either migrate to the next generation Google Analytics 4 or switch to an alternative like Matomo. Although this announcement may shock many, it will have a significant...
A Majority of iOS 15 Users Turn Off Personalized Ads With Minimal Impact on App Store Search Ads
Starting with iOS 15 and iPadOS 15, Apple introduced a new toggle during the setup process that makes it easier for users to turn off personalized ads in Apple apps such as the App Store, Apple News, and Stocks. In a presentation shared with advertisers, Apple cited internal data showing that, in the first quarter...
Instagram is testing Full Screen Content
TikTok's signature user interface feature is full screen vertical video. Instagram is currently testing a feature that offers a similar immersive experience and puts video front and center. The subtext is, that Instagram continues its quest to grab our attention away TikTok. Meta, the parent company of Instagram, stated last week in its earnings call...
Apple blocks Email Tracking – What does this mean for you?
Working in marketing makes you more concerned about privacy than anything else. Are you aware that marketers are tracking each time you open an email newsletter and find out where you were at the time? Apple made it impossible to track this information in September 2021, causing a little panic among marketers. As a built-in...
A passwordless future comes to all major platforms in 2023
Tech giants Apple and Google announced they had committed to passwordless sign in across all platforms they control over the next year. This means that passwordless authentication is coming to all major platforms within the next year: Android and iOS mobile operating system; Chrome, Edge and Safari browsers; Windows and macOS desktop environments. Google published...
