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A Majority of iOS 15 Users Turn Off Personalized Ads With Minimal Impact on App Store Search Ads

12. May 202214. April 2026Martin Treiber 3934 views 3 minutes

Starting with iOS 15 and iPadOS 15, Apple introduced a new toggle during the setup process that makes it easier for users to turn off personalized ads in…

Like it or not: Chrome’s “Topics” advertising system is here

2. April 202214. April 2026Martin Treiber 3388 views 5 minutes

Google is on a quest to eliminate third-party cookies . Third party cookies are important for advertisers to track users and deliver targeted ads.

Is Apple Killing A Billion-Dollar Ad Industry With A Popup?

14. July 202014. April 2026Martin Treiber 1772 views 2 minutes

The focus on Apple’s WWDC 2020 Keynote was on the next iterations of iOS, mac OS Big Sur and of course Apple Silicon.