WhatsApp will let you shop directly from chats | Engadget

Facebook is extending WhatsApp with shopping features. While WhatsApp has had cataloge features in the past, they appear to be limited to that what Facebook’s now previewing. It’s not yet clear, how the system works, but it could be something along these lines: A user messages a business The business replys with a link to […]

Why News-Pull is no Solution for WhatsApp Newsletters

With the approaching end of WhatsApp newsletters, companies are looking for alternatives to prevent the loss of their WhatsApp newsletter audience. One solution is the switch to News-Pull. Here the subscriber must open WhatsApp, switch to the newsletter channel and send a message (for example, a letter). Only then will the subscriber receive the newsletter […]

Q’​News – Next Generation Newsletter

In recent years mobile newsletter services have become popular on messenger platforms. There are numerous service providers offering newsletter services on messenger platforms such as WhatsApp. The high opening rate of messages – compared to email newsletters – makes this type of newsletter attractive to businesses. However, these services depend on the messenger platform. As […]

Why your App is no replacement for WhatsApp newsletters

The WhatsApp newsletter ban has huge impact on businesses. While some businesses will just abandon their WhatsApp audience, others will try to convert users into their apps. This might work for some users, but there are several reasons this might not work very well: Users value the WhatsApp newsletter style. It gives them quick access […]

Five reasons not to abandon your WhatsApp newsletter audience

After WhatsApp basically killed newsletter services, companies face a difficult situation in dealing with it. Some companies will just shrug and move on to another social media platform. However, your WhatsApp newsletter audience is special: they prefer a condensed info overview and value the direct access to information and services. Now simply abandoning your WhatsApp […]

WhatsApp Newsletter Replacement with Cost Control

Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large […]