Cookie-less tracking sounds like an attractive idea to have a good user experience on your website while still being able to gather valuable user data.
Many businesses thought that by adding Cookie consent banners to their web pages and opt-in forms for email newsletter subscriptions they have satisfied…
The French Data Protection Agency CNIL (Commission nationale de l'informatique et des libertes) has ruled that Google Analytics' use is against the GDPR. The CNIL began issuing notices to website administrators using Google Analytics.
Matomo Analytics is a free and open source web analytics solution. It's a powerful alternative for Google Analytics, and has a strong focus on data protection.
Matomo is the most popular Google Analytics alternative. Matomo can be found on more than one million websites across 190 countries.