This is an embedded Web story. Note that Web Stories are optimized for mobile and are typically in a vertical format. There’s also a video ad of Startbucks in the story with a call to action (that open the IKANGAI web page).
You can also put web stories into colums. Note that the Web Stories have an optionla “auto-advance” feature: they go through the content automatically. You can also a loop the content: as soon as the story reaches the last page, it starts from the first one.
There are other possibilities as well – you can add several of them on a single page. They show the preview picture first and when you click on a story, you enter it.