If you want to analyse heatmaps, be sure to answer at least five questions. This makes sure that your analysis helps you optimizing your website. Let’s start with the list of five essential questions that you can answer with heatmaps: Are people seeing important content? Are people clicking on page elements such as buttons, links,...
Category: Technology
Google kills FLoC and announces the Topcis API
With FLoC ("Federated Learning of Cohorts"), Google wanted to get rid of third-party cookies used for advertising tracking. But after wide opposition from other Internet users Google has ended its "FLoC” plans.
Why use website heatmap?
Quantitative or traditional user analytics tools can only tell you how many people visited your site and how many of them converted, but they don't give any insight into what actually happened between those two steps. Understanding the quality of these interactions is key.
What are Decentralized Applications (dApps)?
Decentralized apps (dApps), are digital programs or applications that exist on a Blockchain or peer to-peer network of computers, instead of one computer.
A bit about PURLs
A persistent uniform resource locator (PURL) is a special type of URL that is used to redirect to the location of the requested web resource.
What is a heatmap?
A website heatmap shows the performance of a website page using a warm-to–cold color scheme. The warmest color indicates the highest visitor engagement, while the coolest indicates the lowest visitor engagement.
What is server-side tracking?
With the expiration of third-party cookies, shorter lifespan of Safari's first-party cookies and increased privacy requirements, decision-makers are more concerned about accuracy of their advertising data.
Six big digital trends to watch in 2022
According to recent McKinsey research, 2021 was a year of transformation: people, corporations and society began to look ahead to influencing their futures rather than just surviving the present.
The QR Code as abstract Key to the Physical World
The QR code was key to public participation in 2021. It is a visual phenomenon that can be seen as the opposite of art, but it also fulfills the old dream of abstract painting.
Making virtual assistants sound human poses a challenge for designers
There’s a scene in the 2008 film Iron Man that offers a glimpse of future interactions between human and artificial intelligence assistants.