Availability Heuristic and Representativeness Bias: How to deal with it as Developer
Availability heuristic was first introduced in 1973 by psychologists Amos Tversky and Daniel Kahneman in the paper titled “ Availability: A Heuristic for…
Category: Business
Remote and hybrid Work in 2022 – Trends and Predictions
Companies that refuse to accept the new reality of remote and hybrid work (without good reasons) will start to look out of date , especially as the…
How to develop a winning Customer Engagement Strategy
A customer engagement strategy is of paramount importance for your business. There are several key elements that you have to take into account when you…
How To Avoid The Most Common Mistakes Made By New Entrepreneurs
Today, it’s easier than ever for virtually anybody to start an online business. Whether we’re talking about knowledge-based industries and online courses,…
8 Reasons why your Business should invest in Customer Engagement
Customer engagement is a very popular buzzword for online businesses. It measures a brand’s interactions with customers at all touchpoints during their…
How can you measure customer engagement?
Although there is no single formula for calculating customer engagement and it can be literally measured by nearly every marketing KPI in the world, there…
The 4 Stages of Digital Transformation
Digital technologies play a transformative role in modern economic life. However, most companies are still struggling to understand how to capture the…
What are the Pros and Cons of Remote Work?
Remote work is on the way of becoming the new normal for office workers. Many companies still struggle to deal with this since it's of course a huge change for cooperation culture.