Apple introduced App Tracking Transparency last year which prohibits app developers from tracking users' activity across different apps without their explicit consent. Privacy advocates applauded the initiative. Facebook warned that it would bring down targeted advertising companies. Research published last week shows that App Tracking Transparency does not always prevent the collection of surreptitious personal...
Author: Martin Treiber
OpenAI’s most recent picture-making AI DALL-E is incredible
OpenAI's picture-making neural network DALL-E was revealed in 2021. The program's human-like ability of combining different concepts in new ways was remarkable when it was first announced. It produced images that were surreal and cartoonish but showed that the AI had learnt key lessons about how the world works together. DALL-E's avocado chairs had all...
Podcast engagement is booming – Female listeners are driving growth
It is well-documented that new content options like podcasts have been appealing to consumers throughout the pandemic and are still gaining mainstream popularity. This is due to the growing number of podcast listeners, both in multicultural and older age groups. Light podcast listeners make up almost half of all podcast listeners today (49%) and data...
Is server-side tracking the solution to privacy and cookie woes?
There are a lot of articles that misrepresent the process of server-side tracking or ignore key facts. In this article, we cover the most important aspects of server-side tracking and explain how you can use it for your business. What does server-side tracking actually mean? Server-side tracking requires that you change the way you track...
How to implement Cookie-less tracking with Matomo
Cookie-less tracking sounds like an attractive idea to have a good user experience on your website while still being able to gather valuable user data. Matomo offers such as feature and from a technical point of view, it's simply a matter of adding a line into the matomo script. This sets a cookie to prevent...
The six step guide for a sucessful content marketing strategy
Content marketing is an important part of you overall business strategy. It helps you build trust with your audience and it allows you to connect with your audience on a deeper level. Your content will not only help you attract leads but also educate prospects and increase awareness about your brand. A sucessful content marketing...
Get more done with Asynchronous Communication
Synchronous communication is a type of communication where two or more parties are connected in real-time, typically in face to face meetings, via video conferencing or VoIP. This type of communication is often used in business meetings or conferences, as it allows all participants to see and hear each other in real-time. This can be...
The Commodore Amiga Computer
The Amiga 500 computer is turning 35 years these days. When introduced in 1985, the Amiga 1000 was way ahead of it's competion. However, wide success came with the introduction of the Amiga 500 in 1987. Commodore presented the Amiga 1000 on July 23, 1985 with hardware that was impressive for the time: a Motoroala...
The importance of Omnichannel Marketing
Omnichannel marketing is the process of creating a seamless customer experience across all channels. This involves creating a consistent brand identity and message that can be easily recognized no matter where the customer is interacting with your company. The goal of omnichannel marketing is to provide a cohesive customer experience that leads to loyalty and...
Belgian Data Protection Authority: Central standard for cookie banners unlawful
The Belgian data protection authority Autorité de protection des données (APD) has declared a central standard for online advertising to be inadmissible under data protection law. It has imposed a fine of 250,000 euros on the advertising organization IAB Europe. In addition, the IAB was asked to delete all collected data. Because the decision was...
