Omnichannel marketing is the process of creating a seamless customer experience across all channels. This involves creating a consistent brand identity and message that can be easily recognized no matter where the customer is interacting with your company. The goal of omnichannel marketing is to provide a cohesive customer experience that leads to loyalty and...
Author: Martin Treiber
Belgian Data Protection Authority: Central standard for cookie banners unlawful
The Belgian data protection authority Autorité de protection des données (APD) has declared a central standard for online advertising to be inadmissible under data protection law. It has imposed a fine of 250,000 euros on the advertising organization IAB Europe. In addition, the IAB was asked to delete all collected data. Because the decision was...
What is GPT-3?
GPT-3, also known as the third generation Generative Pre-trained Transformer is a neural network machine-learning model that uses internet data to generate any kind of text. Developed by OpenAI, it requires very little input text to produce large volumes of machine-generated text that is relevant and sophisticated. OpenAI was founded in 2015 as an independent...
Like it or not: Chrome’s “Topics” advertising system is here
Google is on a quest to eliminate third-party cookies. Third party cookies are important for advertisers to track users and deliver targeted ads. It is one of key ingredients of the "free internet": many pages use ads to finance the production of their digital content. Google is the largest advertising company in the world and...
TikTok GUI Design Tricks
TikTok is famous for it's addictive nature, especially with younger users. It uses a few design tricks to keep users engaged. Onboarding - It starts with a Swipe The process of getting hooked to TikTok starts right away in the users onboarding experience. TikTok asks users to choose their interests. This information is used for...
Mobile Apps send User Data to Russian Servers
Tens of thousands if not millions of apps were sending user data to Russia, where the government and its agencies could potentially have access. This serious claim that was made in a recent article in Financial Times. The most important thing is that platform operators Apple, Google and others would just watch and take no...
How AI will change the design industry
Artificial Intelligence (AI) has the potential to revolutionize the design industry, making designers more efficient and giving them new capabilities. However, AI is still mostly unknown to many designers, and figuring out exactly how it will work in the design world is very much open for discussion. AI is a buzzword that is often used...
Is the plain-text Internet having a comeback?
Many pages on the internet have become unusable - often for reasons that are related to advertising. After all, running a web page costs money and ads bring money. However, there is a growing number of web pages that are pure plain-text. No images, no ads. Just plain-text. Plain Text Sports is one of these...
What are personal information management systems (PIMS)?
Technology advancements, including the rise in data mining, the widespread use of smartphones and tablets, as well as improvements in internet connectivity have made the world data-rich. Personal data has seen a tremendous increase in its economic and social value. Informational capitalism, sometimes called surveillance capitalism, has emerged as a new type of value creation...
Digital Markets Act (DMA): EU forces messenger platforms to cooperate
Apple, Google and Amazon must prepare for new laws in Europe. On Thursday evening, the Commission, Council and Parliament reached a joint position on the Digital Markets Act (DMA). This will give smaller competitors better survival chances, prevent monopoly formation and allow users more freedom when choosing online services. The future legal framework recognizes the...
