A customer engagement strategy is of paramount importance for your business. There are several key elements that you have to take into account when you develop a customer engagement strategy. 1. Your website and app should define the ideal customer journey This is the first step in your customer engagement strategy. Without it, you would...
Author: Martin Treiber
8 Reasons why your Business should invest in Customer Engagement
Customer engagement is a very popular buzzword for online businesses. It measures a brand’s interactions with customers at all touchpoints during their entire lifecycle. Brands can build and strengthen a connection with customers by engaging them on a variety channels. This adds value beyond mere transactional relationships. Customer engagement has many benefits One might wonder...
How can you measure customer engagement?
Although there is no single formula for calculating customer engagement and it can be literally measured by nearly every marketing KPI in the world, there are some metrics that can be combined to provide the best way to estimate the level of engagement for your company. Average time on site/page The most important on-site metrics...
The IKANGAI Holiday Gift Guide – 30 Gift Ideas for your perfect Present
The holiday season is around the corner. We’ve compiled a gift gide with 30 gifts ideas for you. 1. Cloudstratus On Running’s shoes signature feature are loopy nubs at the soles. They can be found in many configurations on all Swiss brand’s kicks. They provide extra cushion for runners who require it, absorb impacts and...
10 Reasons why Progressive Web Apps are better than mobile Websites
Businesses have long realized that mobile websites and mobile apps are a great way to reach customers. Some companies use both apps and mobile websites, while others might prefer either mobile apps or mobile websites.
A Four Step Strategy for Super Apps
Super apps are something you might have heard of if you live in the West. If you live in Asia, you’re probably using one since Super apps are most common in Asia. But what exactly are super apps? And what does this mean for your business strategy? Super apps are essentially a single platform for...
The 4 Stages of Digital Transformation
Digital technologies play a transformative role in modern economic life. However, most companies are still struggling to understand how to capture the various types of value these technologies provide. It is not easy to develop a strategy that fully leverages the digital value of these technologies. Firms often assume that digital technology will bring about...
What is Digital Transformation? Why is it so important?
Digital transformation refers to the strategic use of digital technologies. It is used to increase productivity and deliver better customer and employee experiences, manage risk and control costs. There are many tools, solutions and processes that enable digital transformation. A customized strategy for every organization is the best way to create an effective strategy. Without...
Super Apps for Media Companies – How to turn Ads into Services for Revenue
Super apps are booming due to a seismic shift in the way the ad-supported mobile app economy operates. Media companies that used ads to moneytize their content face a huge challenge: the underlying advertising platforms heavily depend on tracking users to optimize ad placements. However, with the looming end of third party cookies and privacy...
What is the Klarna Super App?
The Swedish fintech Klarna has an app that offers the buyer everything: shopping, checking accounts and payment methods. Words like “revolution” are part of the normal vocabulary of Sebastian Siemiatkowski, the founder of Klarna. Klarna, is currently one of the most successful fintechs in all of Europe. Investors valued the start-up, which started as a...
