Podcasts as branded content are big business. Not only media partners are interested in long-form audio, but many companies have started podcast production departments within their own businesses, hoping to attract new and old audiences. This is not surprising. Data indicates that over half of Americans listen to podcasts. The 25% who listen to podcasts...
Tag: Podcasts
Omnichannel is where the customers are
Many businesses don’t realize that their customers are more advanced in terms of tech use than they (businesses) think. They use all kinds of communication and information channels at once: apps, blogs, email, chats, podcasts, social media, digital assistants. However, when I talk with businesses I often hear that such and such technology is certainly...
