Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large...
Tag: newsletter
Replacing WhatsApp Newsletters
WhatsApp newsletters are very popular and used by many companies and communities alike. Communities use this channel to inform their citizens about news, clubs keep their members up to date and also political parties communicate with their members. The direct reach of customers make this channel very attractive. However, WhatsApp bans their use on December...
The End of WhatsApp Newsletters
WhatsApp pulls the plug for the commercial use of WhatsApp newsletters. This comes as a surprise to many. Until now Facebook has tolerated WhatsApp newsletters if they followed certain rules and were sent through certified partners. However, after the Facebook announcement at Google News Spirit this won’t be the case anymore. Starting December 7th 2019,...
Das Ende von WhatsApp Newslettern
WhatsApp zieht den Stecker für die kommerzielle Nutzung von WhatsApp für Newsletter-Services. Bisher hat Facebook WhatsApp-Newsletter geduldet, wenn sie bestimmten Regeln entsprachen und über zertifizierte Partner versandt wurden. Nach der Facebook-Ankündigung bei auf der Google News Spirit ist dies jedoch nicht mehr der Fall. Ab dem 7. Dezember 2019 wird der Newsletter-Versand von WhatsApp offiziell...
