How Digital Advertising Markets Really Work

How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and […]

Apple contractors ‘regularly hear confidential details’ on Siri recordings | The Guardian

Apple has positioned itself as company that respects the privacy of their users. However, as The Guardian reports, Apple’s contractors have access to a certain percentage of all Siri-recordings. They regularly listen to confidential conversations of users, like drug deals, discussions about medical details and to even people having sex. Source: Apple contractors ‘regularly hear […]

Should you use WhatsApp in an Organisation?

The answer is: No. And here’s why WhatsApp should not be used in an organisation. WhatsApp belongs to Facebook and is certified under the US-EU Privacy Shield. This makes it legally possible to transfer data to the US government, even if your are not a US citizen. WhatsApp asks for permission to upload all contact […]

How to treat Customer Data as a Business

Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of […]

qonnect and the GDPR

Now that the GDPR is a month away, companies have accelerated their efforts to meet the requirements of this new European law. There are a number of things you have to consider. First of all, you have to explain your customers what your are doing with their personal data and must do it in a […]