Website cookies are online surveillance tools, and the commercial and government entities that use them would prefer people not read those notifications too closely. People who do read the notifications carefully will find that they have the option to say no to some or all cookies. The problem is, without careful attention those notifications become...
Category: Privacy
Apple’s Passkeys are the end of the Password
We've been promised a safer, password-free future for years. But it seems that 2022 will really be the year when millions of people stop using passwords. Apple announced Passkeys at the WWDC 2022. This means that passwordless logins will be available for Macs, iPhones and iPads with the next update of the operating system in...
It’s time to say goodbye to Google Analytics
Google announced that they will be ending the old version of Google Analytics, also known as Universal Analytics, on July 1, 2023. This means it is time to either migrate to the next generation Google Analytics 4 or switch to an alternative like Matomo. Although this announcement may shock many, it will have a significant...
Here’s Why Being GDPR-compliant is Important For Your Business
Starting a business is tough, but maintaining it is another difficulty level. As such, ensuring that your business is compliant with the General Data Protection Regulation or GDPR is extremely important. But first of all, what is GDPR, and why should your business comply with it? In a nutshell, it’s a regulation that both EU...
Apple blocks Email Tracking – What does this mean for you?
Working in marketing makes you more concerned about privacy than anything else. Are you aware that marketers are tracking each time you open an email newsletter and find out where you were at the time? Apple made it impossible to track this information in September 2021, causing a little panic among marketers. As a built-in...
Apple’s App Tracking Transparency may not be strong enough
Apple introduced App Tracking Transparency last year which prohibits app developers from tracking users' activity across different apps without their explicit consent. Privacy advocates applauded the initiative. Facebook warned that it would bring down targeted advertising companies. Research published last week shows that App Tracking Transparency does not always prevent the collection of surreptitious personal...
Is server-side tracking the solution to privacy and cookie woes?
There are a lot of articles that misrepresent the process of server-side tracking or ignore key facts. In this article, we cover the most important aspects of server-side tracking and explain how you can use it for your business. What does server-side tracking actually mean? Server-side tracking requires that you change the way you track...
How to implement Cookie-less tracking with Matomo
Cookie-less tracking sounds like an attractive idea to have a good user experience on your website while still being able to gather valuable user data. Matomo offers such as feature and from a technical point of view, it's simply a matter of adding a line into the matomo script. This sets a cookie to prevent...
Belgian Data Protection Authority: Central standard for cookie banners unlawful
The Belgian data protection authority Autorité de protection des données (APD) has declared a central standard for online advertising to be inadmissible under data protection law. It has imposed a fine of 250,000 euros on the advertising organization IAB Europe. In addition, the IAB was asked to delete all collected data. Because the decision was...
What are personal information management systems (PIMS)?
Technology advancements, including the rise in data mining, the widespread use of smartphones and tablets, as well as improvements in internet connectivity have made the world data-rich. Personal data has seen a tremendous increase in its economic and social value. Informational capitalism, sometimes called surveillance capitalism, has emerged as a new type of value creation...
