Cookie-less tracking sounds like an attractive idea to have a good user experience on your website while still being able to gather valuable user data. Matomo offers such as feature and from a technical point of view, it's simply a matter of adding a line into the matomo script. This sets a cookie to prevent...
Author: Martin Treiber
The six step guide for a sucessful content marketing strategy
Content marketing is an important part of you overall business strategy. It helps you build trust with your audience and it allows you to connect with your audience on a deeper level. Your content will not only help you attract leads but also educate prospects and increase awareness about your brand. A sucessful content marketing...
Get more done with Asynchronous Communication
Synchronous communication is a type of communication where two or more parties are connected in real-time, typically in face to face meetings, via video conferencing or VoIP. This type of communication is often used in business meetings or conferences, as it allows all participants to see and hear each other in real-time. This can be...
The Commodore Amiga Computer
The Amiga 500 computer is turning 35 years these days. When introduced in 1985, the Amiga 1000 was way ahead of it's competion. However, wide success came with the introduction of the Amiga 500 in 1987. Commodore presented the Amiga 1000 on July 23, 1985 with hardware that was impressive for the time: a Motoroala...
The importance of Omnichannel Marketing
Omnichannel marketing is the process of creating a seamless customer experience across all channels. This involves creating a consistent brand identity and message that can be easily recognized no matter where the customer is interacting with your company. The goal of omnichannel marketing is to provide a cohesive customer experience that leads to loyalty and...
Belgian Data Protection Authority: Central standard for cookie banners unlawful
The Belgian data protection authority Autorité de protection des données (APD) has declared a central standard for online advertising to be inadmissible under data protection law. It has imposed a fine of 250,000 euros on the advertising organization IAB Europe. In addition, the IAB was asked to delete all collected data. Because the decision was...
What is GPT-3?
GPT-3, also known as the third generation Generative Pre-trained Transformer is a neural network machine-learning model that uses internet data to generate any kind of text. Developed by OpenAI, it requires very little input text to produce large volumes of machine-generated text that is relevant and sophisticated. OpenAI was founded in 2015 as an independent...
Like it or not: Chrome’s “Topics” advertising system is here
Google is on a quest to eliminate third-party cookies. Third party cookies are important for advertisers to track users and deliver targeted ads. It is one of key ingredients of the "free internet": many pages use ads to finance the production of their digital content. Google is the largest advertising company in the world and...
TikTok GUI Design Tricks
TikTok is famous for it's addictive nature, especially with younger users. It uses a few design tricks to keep users engaged. Onboarding - It starts with a Swipe The process of getting hooked to TikTok starts right away in the users onboarding experience. TikTok asks users to choose their interests. This information is used for...
Mobile Apps send User Data to Russian Servers
Tens of thousands if not millions of apps were sending user data to Russia, where the government and its agencies could potentially have access. This serious claim that was made in a recent article in Financial Times. The most important thing is that platform operators Apple, Google and others would just watch and take no...
