Is Apple Killing A Billion-Dollar Ad Industry With A Popup?

The focus on Appleā€™s WWDC 2020 Keynote was on the next iterations of iOS, mac OS Big Sur and of course Apple Silicon. From the perspective of advertisement agencies, there was a specific feature that made them – let’s say – uneasy. It’s a new iOS 14 privacy-feature that requires active opting-in from users. Starting … Continue reading Is Apple Killing A Billion-Dollar Ad Industry With A Popup?