user experience strategy

Key Elements of User Experience Strategy

The satisfaction of customers is a key factor in the success of any product. It is difficult for any organization to survive in today’s highly competitive marketplace if its customers are not satisfied. User Experience (UX) is all about creating a pleasing user experience. The entire customer journey must be carefully planned and designed by […]

privacy settings

A quick iOS15 Privacy Settings Guide

Apple’s iOS 15 is now available publicly. With this release, Apple introduced new privacy settings which were controversial even before its official release. The child safety tools that Apple intended to include in the iOS 15 update were put on indefinite hold after privacy concerns. Apple has experienced a similar backlash, albeit because of a […]

lifetime

What is Customer Lifetime Value?

Customer Lifetime Value (CLV) is an important metric to measure long-term growth. It is a measure of the customer’s lifetime value to your company. According to a 2018 Criteo survey, 81% said monitoring CLV could increase sales. 68% believed that CLV data can boost retention, and 56% believed that it drives customer loyalty. CLV allows […]

Push

10 Essential Push Notification Strategies

Push notifications are an integral part of every app marketing strategy with 42% mobile users opting to have receive notifications enabled on their devices. What are push notifications? Push notifications are messages sent directly to users’ devices. They appear outside apps on their lock screen. Push notifications can be sent by app owners to users […]

Post-App

The Post-App Era: Are we there yet?

The growth of digital business models has been fueled by mobile apps. However, as more and more apps became available, an increasing resistance among smartphone users to downloading them has been observed (app fatigue), especially for services that are not frequently used. It is not clear whether the native apps or their respective app stores […]

metrics

Key Metrics for Mobile Apps

If you own a mobile app then you will certainly wonder what key metrics are important to track to understand the performance of your mobile app. But how can you tell if your numbers have a great or terrible performance? Mobile app analytics does not have to be difficult. We will discuss 6(+1) important mobile […]

features

Die wichtigsten neuen iOS 15 Features

Apple hat iOS 15 während seiner WWDC-Keynote-Präsentation im Juni vorgestellt. Es ist ein großes Update für iOS-Benutzer und bietet viele neue Funktionen. Wir haben eine Liste zusammengestellt, die die meisten Auswirkungen auf iPhone-Benutzer hat. Benachrichtigungen iOS 15 organisiert Benachrichtigungen für Sie neu. Mit einer Benachrichtigungszusammenfassung können Sie die verpassten Benachrichtigungen ganz einfach nachholen. Sie können […]

fatigue

What is App fatigue and what to do about it?

In 2008, when app stores where introduced, there were 500 mobile apps available. Fast forward to 2021: Android users are able to choose between 3.48 million apps, Apple’s App Store offers 2.22 million apps to download for iOS. It’s no surprise that smartphone users today are overwhelmed with a multitude of apps in nearly every […]

onboarding

Best Practises for App Onboarding

It is essential to keep users engaged and attract new customers in order to grow your app. It’s even more important to remain competitive in an ever-growing market. App onboarding is a great technique to ensure the success of your app, regardless of whether you are in the entertainment, Fintech or hospitality space. App onboarding […]

distributed

What is Edge Computing exactly?

Edge computing refers to a distributed IT architecture that processes client data at the edge of the network as close as possible to the source. Data is vital to modern businesses. It provides valuable business insights and supports real-time control of critical business processes. Huge amounts of data can be collected routinely from distributed sensors […]