Why buy the pig in a poke (or the cat in the bag)?

What pig? What poke? The proverbial pig in the poke (or cat in the bag) is the email newsletter and the purchase is the registration. Email newsletters are not a very exciting topic and yet important for many businesses to provide customers with information. Why? Newsletters are a great tool for businesses: you write an email and click “send” and reach those who have made the effort to subscribe to your newsletter.

And “effort” is the keyword here. Everything that takes more more than three seconds and is not “fun” in some sense is simply not done. Newsletter subscriptions are often lists on a counter where you can add your name and email. That might have been interesting once, when EMail newsletters were a novelty, but by now it’s more likely that only a few will do that. Moreover, it also involves considerable effort for the business to incorporate the data, if they are not entered via the website directly in the system.

From the customer’s perspective, such a registration is the proverbial pig in a poke purchase: you do not know what you actually get. It can be very interesting or not. Therefore, it would be important for customers to know in advance what to expect. Is actually logical. But how can you do that as a business?

The IKANGAI newsletter system offers you a solution where customers can register with one click and also know in advance what to expect. So no pig in the poke. Transparency for the customer. Simple use.

Would you like to know more? Then contact us and we are happy to personally present you our solution. For those who do not want to buy a pig in a poke: go to the mobile IKANGAI newsletter.

Photo by Tranmautritam from Pexels

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