The Austrian Data Protection Authority (DSB) came to the conclusion in early 2022 that the use of Google Analytics violated the General Data Protection Regulation (GDPR).
If Google Analytics is not to be comprehensively redesigned by Goolge, continued operation remains risky. No website owner can claim they didn't know Google Analytics could be a problem.
If you have any questions about the conversion to Matomo, we are happy to offer you a free initial consultation.