The fault is not us

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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users.

The problem

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The problems range from ambiguous and  hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

Good design

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The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things  visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.

Effortless use

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The goal: guide the user effortlessly to the right action on the right control at the right time. The  Design of Everyday Things is a powerful primer on how and why --  some products satisfy customers while others only frustrate them.