The fault is not us


Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users.

The problem


The problems range from ambiguous and  hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

Good design


The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things  visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.

Effortless use


The goal: guide the user effortlessly to the right action on the right control at the right time. The  Design of Everyday Things is a powerful primer on how and why --  some products satisfy customers while others only frustrate them.