What is a Heatmap?

A  heatmap shows the performance of a website page using a  warm-to–cold color scheme. Warm colors indicate the highest  visitor engagement, while the coolest indicate the lowest visitor  engagement.

WHY USE  A HEATMAP?

A website heatmap is a powerful diagnostic tool that can reveal a wealth of information about how visitors interact with your pages.. It tells you why users interact in a certain way with your webpage.