With the Corona crisis, many companies were forced to move their activities to the online world. After 100 days we can now take stock.
The Morawa App
With our customer Morawa, you can clearly see the effect that the lockdown had. By mid-March, Morawa had to close all branches and was only able to gradually open them again in mid-April (first small branches, then larger ones). From May 2nd, all branches were open again. During this time, there was only online book sales through the website and the Morawa app. We saw a 70% increase in daily active users in the app. The increase coincided exactly with the lockdown. The interesting thing is that this trend continues even after the reopening of the branches and the number of daily active users is increasing.
Apps as customer source for customer contacts
Mobile apps are a source of customer contacts in times when customers are not allowed to go to your brick and mortar stores. In particular, this is true for existing customers: with an app on their smartphones and regular updates, customers are reminded of your business and enter your shops virtually. And with every contact, the likelihood that customers will make a purchase, increases.
If you don’t have an app yet, then it’s high time you had an app developed. The costs can – depending on the desired functions – differ significantly. However, having your own app simply pays off at the end of the day.