Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and...
Tag: Play Store
Luna, Amazon’s cloud gaming service uses a PWA
article-context-nav context-nav article article-hero-lede article-hero post-contents Amazon Luna is Amazon’s cloud gaming platform that goes live for early access customers in October. The most interesting part is that Luna is a progressive web app for iOS. This approach lets Amazon circumvent Apple’s App Store fees. As a user, you’ll simply download the PWA from the...
Progressive Web Apps make you independent
The HUAWEI ban of the US government has illustrated how volatile the Android App distribution system, i.e., Play Store, really is. The same is true for the iTunes App store. Whenever there is a single private company in control of the App distribution channel and this company is forced to follow sanctions, it cuts millions...