Apple’s introduction of App Tracking Transparency Tools shook the advertising industry to the core. iPhone and iPad owners can now block apps from using their data to personalize advertising and track their behavior. The revenues of Snap and Meta Platform’s Facebook, Twitter and YouTube have been reduced by almost $10 billion since the launch of...
Google announced in August 2019 that it would be getting rid of third party cookies. This refers to any cross-website tracking, or ad tech used to store user information in order to create targeted advertisements when a user visits your site. This is commonly known Cookie Apocalypse, since ad-tech companies rely on third-party cookies as...
App stores from Apple and Google tout that they alone are the best place to download and install apps. Especially Apple is known for it’s approach to allow only Apps that went through a review process to be made available for download. Google is less strict and allows for the sideloading of apps from other...
Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and...
Google’s recent response to online market trends was the introduction of Core Web Vitals, which is a new set of metrics. Over time, the keys to improving your search engine results page (SERP) ranking have improved. Site owners who want to rank well for relevant searches need to stay on top of Google’s algorithm which...
Artificial intelligence has transformed our lives in more ways than one. AI is used in retail, healthcare, marketing, and many other industries. We live in a fast-paced world, and people want easy access to the information they need. That’s why tech companies developed digital assistants. Digital assistants use artificial intelligence, natural language processing, and machine...
The days of third-party cookies are over. Google is done with them and announced this on their company blog. But that doesn’t mean that Google will stop collecting your data, nor it will stop using your data to target ads. What Google will do is to stop allowing third-party cookies that collect user data. This...
