trust

The adverse Effects on Trust by App Stores

App stores from Apple and Google tout that they alone are the best place to download and install apps. Especially Apple is known for it’s approach to allow only Apps that went through a review process to be made available for download. Google is less strict and allows for the sideloading of apps from other […]

conversion

What’s a Good App Store Conversion Rate?

Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and […]

Glass

Google Glass failed. Will Facebook’s Ray Ban Stories too?

Marketing tries to make us believe that some products appear out of thin air. Truth is, any product deployment that is successful requires experimentation. However, evolution can be difficult to achieve or is hidden behind closed doors. Google Glass is on of many examples how an ambitiuos product can fail on several levels. Google Glass: […]

Vitals

What are Core Web Vitals and why they are important?

Google’s recent response to online market trends was the introduction of Core Web Vitals, which is a new set of metrics. Over time, the keys to improving your search engine results page (SERP) ranking have improved. Site owners who want to rank well for relevant searches need to stay on top of Google’s algorithm which […]

authority

What Is Domain Authority?

Domain Authority (DA) is used by some brands and companies to evaluate and analyze the results of their digital strategy. Ok, what does this mean? Does one really need to strive for improvement? Is a high Domain Authority going to help rank higher on Google? The short answer is no. Although Domain Authority can be […]

Assistant

5 Best Digital Assistants to Use in 2021

Artificial intelligence has transformed our lives in more ways than one. AI is used in retail, healthcare, marketing, and many other industries. We live in a fast-paced world, and people want easy access to the information they need. That’s why tech companies developed digital assistants. Digital assistants use artificial intelligence, natural language processing, and machine […]

Google third party cookies

Google is done with Third-Party Cookies

The days of third-party cookies are over. Google is done with them and announced this on their company blog. But that doesn’t mean that Google will stop collecting your data, nor it will stop using your data to target ads. What Google will do is to stop allowing third-party cookies that collect user data. This […]

Luna, Amazon’s cloud gaming service uses a PWA

article-context-nav context-nav article article-hero-lede article-hero post-contents Amazon Luna is Amazon’s cloud gaming platform that goes live for early access customers in October. The most interesting part is that Luna is a progressive web app for iOS. This approach lets Amazon circumvent Apple’s App Store fees.  As a user, you’ll simply download the PWA from the […]