A strong email sender reputation is for obvious reasons very important. Unfortunately, there is not one score or value that can describe your sending reputation across all mail providers. It depends partially how your subscribers react to your messages. Your reputation as a sender will decline if you have a lot of spam complaints. Future...
Tag: email
Apple blocks Email Tracking – What does this mean for you?
Working in marketing makes you more concerned about privacy than anything else. Are you aware that marketers are tracking each time you open an email newsletter and find out where you were at the time? Apple made it impossible to track this information in September 2021, causing a little panic among marketers. As a built-in...
What Apple’s email privacy changes mean for your mailing list
By now you’ve probably heard about Apple’s privacy changes that will come into effect with iOS 15 in September. This change will have a significant impact on businesses that use mailing lists to engage their customers. This is on top of handling PII compliance (PII = personally identifiable information) which is in itself a complex...
Was Apples EMail-Datenschutzänderungen für Ihre Mailingliste bedeuten
Sie haben wahrscheinlich schon von den Datenschutzänderungen von Apple gehört, die im September mit iOS 15 in Kraft treten werden. Diese Änderung wird erhebliche Auswirkungen auf Unternehmen haben, die Mailinglisten verwenden. Entscheidet sich ein Benutzer, den Datenschutz von Apple für E-Mails zu verwenden, deaktiviert Apple Mail die Tracking-Pixel in Apple Mail. Apple verbirgt auch IP-Adressen,...
