Open post User-centered design: Woman interacting with virtual interface

What is user-centered design?

User-centered design is a term used in the software industry to describe designs that focus on the users' needs and experience. The idea is that by understanding users' goals, motivations and needs, designers can create better software that is more enjoyable and easy to use. User-centered design is sometimes also called human-centered design or user...

Open post Design Sprint

What is a Design Sprint?

A Design Sprint is a five-day process that help you answer critical business questions through design, prototyping and testing ideas with customers. It was developed at GV and blends business strategy, behavior science, design thinking and more into a process that any business can use for their products. Why a Design Sprint? Devising a new...

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