Although the systematic recording of movements from smartphones is a multi-billion dollar industry, little information is available about how this data is collected and used. AppCensus’s new research shows that even seemingly innocent apps like barcode scanners and GPS speedometers collect detailed data about users without their consent. AppCensus explained in a blog post that...
Tag: Data
Discover how to get zero party customer data from customer experience
After Google has published plans to completely eliminate third-party cookie tracking in the next few years, other browsers followed suit. Add to that Apple’s recent changes in its Identifier for Advertisers, (IDFA), the sweeping privacy legislation: the way marketers communicate with consumers is undergoing a radical transformation. The 2021 Digital Consumer Trends Index polled more...
Data is worth their weight in gold if it is properly managed and activated
Data comes with a price: It must be collected, stored, and analyzed. This includes storage, IT and apps. It is not a source of revenue for digital marketers until it’s activated. Even then, the return on investment may take time. Still, it is more valuable than gold. Data can help you find customers and understand...
Clubhouse Data Leak
If you are not on clubhouse, chances are high that your phone number is. The clubhouse app makes use of a wide spread matching technique: upload the contact data of the users to the servers and search for matches. Clubhouse is not alone: messengers like WhatsApp or Signal use the very same approach. This let’s...
Was bedeutet die neue WhatsApp Datenschutzrichtlinie für mich?
Fast alle Apps aktualisieren regelmäßig ihre Nutzungsbedingungen, aber selten hat eine derartige Änderung für soviel Aufregung wie die neue WhatsApp-Datenschutzrichtlinie gesorgt. Was ist an der Datenschutzrichtlinie bemerkenswert? Facebook gibt zum ersten Mal offen Details über die Erfassung und Speicherung von Benutzerdaten preis. Ihre Chats sind zwar nach wie vor End-to-End verschlüsselt, jedoch wertet Facebook eine...
What does the new WhatsApp privacy policy mean for me?
Almost all apps regularly update their terms of use, but rarely has such a change caused as much excitement as the new WhatsApp privacy policy. What is remarkable about the privacy policy? For the first time, Facebook is openly revealing details about the collection and storage of user data. Your chats are still end-to-end encrypted,...
Over 500,000 Zoom accounts sold on hacker forums, the dark web
More than 500.000 Zoom accounts have emerged for sale on the dark web and hacker forums, according to a new report by BleepingComputer. Zoom has become a very popular videoconferencing app in recent weeks when the number of people working from home has grown. With the growing popularity, concerns about the app’s security have also...
Personal Data Is Valuable. Give Pricing Power to the People | WIRED
Wired article by Olaf Groth, Tobias Straube and Dan Zehr discussing a market that establishes a price for privacy-assured data and returns a fair share of that value to the people: Today, people fuel the digital economy with vast streams of data but have virtually no power to demand fair compensation for it. The companies...
How Digital Advertising Markets Really Work
How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and...
qonnect and the GDPR
Now that the GDPR is a month away, companies have accelerated their efforts to meet the requirements of this new European law. There are a number of things you have to consider. First of all, you have to explain your customers what your are doing with their personal data and must do it in a...
