Google has stated that it will eliminate third-party cookies by 2023. Google's announcement will have a huge impact on the marketing industries and make them move to a cookieless future. To maintain their sales, 44 percent of marketers plan to increase their spending by 5-25 percent. Marketing without Third-Party Cookies While your devices don't always...
Tag: cookies
How to implement Cookie-less tracking with Matomo
Cookie-less tracking sounds like an attractive idea to have a good user experience on your website while still being able to gather valuable user data. Matomo offers such as feature and from a technical point of view, it's simply a matter of adding a line into the matomo script. This sets a cookie to prevent...
Cookies: I looked at 50 well-known websites and most are gathering our data illegally
Alphabet and Meta and were both heavily fined for using cookies illegally at the tail end of 2021 by the French data protection authority.
Google kills FLoC and announces the Topcis API
With FLoC ("Federated Learning of Cohorts"), Google wanted to get rid of third-party cookies used for advertising tracking. But after wide opposition from other Internet users Google has ended its "FLoC” plans.
What is server-side tracking?
With the expiration of third-party cookies, shorter lifespan of Safari's first-party cookies and increased privacy requirements, decision-makers are more concerned about accuracy of their advertising data.
Google is done with Third-Party Cookies
The days of third-party cookies are over. Google is done with them and announced this on their company blog. But that doesn’t mean that Google will stop collecting your data, nor it will stop using your data to target ads. What Google will do is to stop allowing third-party cookies that collect user data. This...
