conversion

What’s a Good App Store Conversion Rate?

Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and […]

PWAs are the new responsive

Web technology is constantly evolving and the latest bar for a good online customer experience is a Progressive Web App (PWA). A PWA is a set of web technologies that creates fast, app-like experiences for users. This results in higher conversion rates and also gives a SEO boost. For example, Lancôme saw a 36% boost […]