In order to develop an effective content marketing strategy, you will need to firstly identify your target audience and what kind of content they would find useful or interesting. Once you have a good understanding of your target audience, you will need to come up with a plan for creating and distributing engaging content that...
Tag: content
App Content Generation for your App
It is crucial for a business to be in people's minds when they decide to purchase products or use services. This is the primary purpose of advertising and marketing: to ensure that your business is always within reach. Social media platforms allow you to target audiences and automatically send campaigns to the right people at...
Instagram is testing Full Screen Content
TikTok's signature user interface feature is full screen vertical video. Instagram is currently testing a feature that offers a similar immersive experience and puts video front and center. The subtext is, that Instagram continues its quest to grab our attention away TikTok. Meta, the parent company of Instagram, stated last week in its earnings call...
Does a podcast make sense for your business?
Podcasts as branded content are big business. Not only media partners are interested in long-form audio, but many companies have started podcast production departments within their own businesses, hoping to attract new and old audiences. This is not surprising. Data indicates that over half of Americans listen to podcasts. The 25% who listen to podcasts...
The six step guide for a sucessful content marketing strategy
Content marketing is an important part of you overall business strategy. It helps you build trust with your audience and it allows you to connect with your audience on a deeper level. Your content will not only help you attract leads but also educate prospects and increase awareness about your brand. A sucessful content marketing...
Why do Users prefer tappable content?
In the age of instant gratification, users are more likely to engage with content that is easily accessible and requires little effort to consume. This is especially true for mobile users, who are often on the go and have less time to dedicate to reading long-form content. Tappable content, such as listicles, infographics, and short...
Why SaaS companies are behaving more like media companies
If you’re a SaaS company CEO, it’s easy to feel like you’re at a disadvantage when it comes to content marketing. You can’t hire celebrity bloggers or be the first to cover a new topic. And, if you’re starting from scratch, it can be hard to attract attention. And, that’s certainly true. But, even if...
Your online business won’t skyrocket. Nope. But there is hope.
If you build it, they will come. If you’re running an online business or sell digital services this doesn’t sound like how your business is doing. There won’t be a breakthrough moment when suddenly customers pour in and you’ll have so much requests that you have to decline them. No, sir. The reality is different....
Automating App Content Distribution with qonnect
For a business, it is of paramount importance to be present in the mind of people when they make a decision to buy items or to use services. That is the main job of marketing and advertising: to make sure your business is just one click away. For this purpose, social media platforms provide means...
