Writing blog posts comes almost natural for AIs. After we went through a few email scenarios in the last installation of our series, we’ll focus on how to use AIs for writing blogs. Why blogs? Blogs are an invaluable asset for businesses for several reasons. Firstly, they significantly enhance a company's online visibility. Search engines,...
Tag: Content Marketing
How much does Content Marketing Cost?
Content is key to inbound marketing. Companies need to have content when potential customers contact them. Blog articles, social media posts, as well as white papers, ebooks, webinars, videos and newsletters, case studies, user guides and newsletters are all content that companies require to present themselves in the best possible light to potential customers. Many...
Podcast engagement is booming – Female listeners are driving growth
It is well-documented that new content options like podcasts have been appealing to consumers throughout the pandemic and are still gaining mainstream popularity. This is due to the growing number of podcast listeners, both in multicultural and older age groups. Light podcast listeners make up almost half of all podcast listeners today (49%) and data...