Numbers by the data analytics firm Flurry show that just 12% of ‌iPhone‌ users wordlwide actively opt into app tracking. In the U.S. the numbers are even lower, with just 4% opting in. Until iOS 14.5, apps were able to use Apple’s Identifier for Advertiser (IDFA) for tracking users across webapges and apps. This helped … Continue reading Inital numbers show that 88% of Users Leave App Tracking Disabled in iOS 14.5