Die Auswirkung von Corona auf Apps am Beispiel der Morawa App

Mit der Corona-Krise waren viele Unternehmen gezwungen ihre Aktivitäten in die Online-Welt zu verlegen. Nach 100 Tagen können wir nun eine erste Bilanz ziehen. Die Morawa App Anhand unseres Kunden Morawa kann man sehr deutlich den Effekt sehen, den der Lockdown hatte. Mit Mitte März musste Morawa sämtliche Filialen schließen und konnte diese erst ab […]

Mobile, Mobile, Mobile!

Recent studies in the US [1,2] emphasize the importance of mobile for retail. The numbers speak for themselves: 61% of online purchases were made via mobile 60% of consumers shopped via a mobile app If you think about it for a minute it makes absolutely sense: people use their mobile all the time. If your […]

The Mobile Morawa Shopping Avatar

Using loyalty card programs is good for businesses for a number of reasons. First of all, loyal customer spending is 46% higher. Also, businesses can increase their revenue by nearly 50% while retaining only 5% of their customer base with a loyalty card program. And last but not least, a typical business makes about 65% […]

The Morawa Content Hub

The transformation from a passive online PDF customer magazine to a content hub was successful for Morawa. Before the content hub was created, customer magazines were available as PDF for download on the Morawa webpage. The PDFs were basically print versions – enriched with links to the online store. This approach was a straightforward reuse […]

Warum Rich Push Nachrichten wichtig für Ihr Business sind

Ein Klick kann einen großen Unterschied machen. Es kann bedeuten, dass Ihr Unternehmen Geld verdient oder nicht. Als Unternehmen müssen Sie es Ihren Kunden daher so einfach wie möglich machen, Geld auszugeben. Je weniger Hindernisse (=Klicks in der Onlinewelt), desto besser. Schließlich müssen sich die Anstrengungen die  Sie als Unternehmen unternommen haben, um Ihre Kunden […]

Introducing the Morawa Content Hub

We’ve implemented a content hub for our customer Morawa as part of their digital transformation strategy. The strategy rests on several pillars, Active Apps, automated content generation and distribution and multichannel engagement. The content hub is the glue of the digital transformation strategy that holds these parts together. It is the central point where information […]

Why active Apps are important

What’s an active app? Active apps are apps that continuously update their content and engage their users. Just like social media platforms, active apps constantly provide users with new information. Content on social media platforms is produced by users. Content in active apps is provided by the business that owns the app. Our customer Morawa […]

Customer Retention with Mobile Apps – The Morawa Case

Morawa uses its mobile app as part of their digital strategy to retain its customers. Why is retaining customers so important? It’s important, because the cost of acquiring a new customer is about 10 to 16 times higher than retaining a customer. According to research from Harvard Business School, just by increasing the customer retention […]