IKANGAI shortlisted as 10 Most Admired Companies to Watch 2021

Our marketing team did a hell of a job in the previous months. Their relentless work earned us a place on the DigiTech Insight shortlist of the “10 Most Admired Companies to Watch 2021”. Our marketing outreach strategy is a common effort with a close collaboration of sales, research and development and team has paid […]

IKANGAI

IKANGAI unter den Top 10 Marketing Solution Anbietern

Wir von IKANGAI sind stolz auf unsere innovativen Dienstleistungen die wir für unsere Kunden erbringen. Umso mehr freut es uns, dass unsere Arbeit auch über unsere Kunden hinaus Anerkennung findet. Bereits in der Vergangenheit konnten wir als App Developer und Consulter Auszeichnungen einheimsen. Auch unser Blog wurde in der Vergangenheit ausgezeichnet. Nun wurden wir auf […]

Direct to Consumer

What Is Direct to Consumer Marketing?

Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers. This cuts out the need for any intermediaries, since you as a company have direct contact with your customers. This strategy is rapidly gaining popularity since the business landscape is starting to change. One reason is that by cutting out the […]

iOS 14 privacy settings will tank ad targeting business, Facebook warns | Ars Technica

cache hit 1167:single/related:d5f16d9fcf20b60755becc1a3f964ce4 empThe imminent changes of the privacy settings of the iOS 14 will severely limit Facebook’s ability to track users’ activity across their app ecosystem and the Internet as a whole using the IDFA. Ultimately, this will prevent Facebook from showing targeted ads to users inside other, non-Facebook apps on iPhones. In a […]

Could the Coronavirus Kill Influencer Culture? | WIRED

The coronavirus pandemic has far-reaching economic consequences for businesses. In order to survive, many businesses cut their advertising and marketing budgets. This is has obvious impact on the media industry at large, from big media outlets to small one person operations. Especially hard hit are those who are often called “influencers”. They see their sponsorship […]

How Digital Advertising Markets Really Work

How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and […]

The Best Books on Marketing | Five Books Expert Recommendations

Seth Godin talks about marketing and the changes that happened to this field. It’s an interview absolutely worth reading. So are the five books he recommends: Syrup by Maxx Barry When Scat comes up with the idea for the hottest new soda ever, he’s sure he’ll retire the next rich, savvy marketing success story. But […]

Faceborg

Move fast and break things. This famous motto of Facebook characterizes a company willing to push forward by all means. And pushed forward they have. And broke many things along it’s path. Facebook has become the dominant online platform of our times. More than 2.2 billion people are on Facebook and for most of them […]