iOS 14 Changes Aren’t Bad for Small Businesses After All

Facebook’s full-page ad campaign claims that Apple’s new policy, which will ask users to opt-in for tracking, will hurt small businesses. While it cannot be denied that small businesses depend on advertising, Facebook’s monopoly on social media and it’s popularity means that many small businesses depend on Facebook. For example, take a look at the […]

Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses | Electronic Frontier Foundation

Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues this is hardly believeable. The main target of Facebook’s new ad campaign is Apple’s App Tracking Transparency feature that Apple has deployed with iOS 14. Instead of letting users being tracked by […]

YouTube introduces audio ads

Google is moving into the audio ad territory on Youtube. This is particularly notable, since there are more than 2 billion monthly music listeners on YouTube, according to the company. The competion pales in comparison: Spotify, by contrast, reaches 185 million monthly users. Audio is actually where the money is: Internet audio advertising revenue reached […]

What the end of third-party cookies means for advertisers

Advertisers still have some time before one of the their most beloved tool – third party cookies – will become obsolete. Thus, alternative strategies for putting ads to work are needed. Central to this startegy shift is the use of first-party data. This means that you as a company have to start collecting data from […]

iOS 14 privacy settings will tank ad targeting business, Facebook warns | Ars Technica

cache hit 1167:single/related:d5f16d9fcf20b60755becc1a3f964ce4 empThe imminent changes of the privacy settings of the iOS 14 will severely limit Facebook’s ability to track users’ activity across their app ecosystem and the Internet as a whole using the IDFA. Ultimately, this will prevent Facebook from showing targeted ads to users inside other, non-Facebook apps on iPhones. In a […]

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Does advertising without tracking cookies work?

Imagine a web without tracking cookies. Wouldn’t that be nice? You might argue that this isn’t feasible, because for all those nice free content and services, ads need to be very efficient to generate the highest possible click through rate. Ad tech companies like Google or Facebook, argue that microtargeting is the solution for publishers […]