authority

What Is Domain Authority?

Domain Authority (DA) is used by some brands and companies to evaluate and analyze the results of their digital strategy. Ok, what does this mean? Does one really need to strive for improvement? Is a high Domain Authority going to help rank higher on Google? The short answer is no. Although Domain Authority can be […]

Member-Get-Member

Lessons from AmEx’s Member-Get-Member Program

Member-Get-Member programs are nothing new. Many companies are using it to get new customers by aksing their customers to advertise. In turn, customers get some benefits. AmEx’s Member-Get-Member program kicked off in 2011 as an easy way for members to refer their friends to AmEx in order to get a reward for doing so. However, […]

IDFA

Initial IDFA Apocalypse Tidbits

Apple’s iOS 14.5 update requires apps to show users a prompt asking for their consent before tracking them across other apps and websites. It’s called App Tracking Transparency or ATT and has caused a considerable uproar of the online advertising community and juggernauts like Facebook. After the roll-out of Apple’s iOS 14.5 update, initial numbers […]

Android

Android on iOS

Samsung has published a new website called “iTest“. This webpage is aimed at iPhone users to give them a taste of Android. As an iPhone user, you’ll be asked to add the page to your home screen. This installs a Progressive Web App (PWA) that simulates an Android GUI and provides some demos of existing […]

Google third party cookies

Google is done with Third-Party Cookies

The days of third-party cookies are over. Google is done with them and announced this on their company blog. But that doesn’t mean that Google will stop collecting your data, nor it will stop using your data to target ads. What Google will do is to stop allowing third-party cookies that collect user data. This […]

iOS 14 Changes Aren’t Bad for Small Businesses After All

Facebook’s full-page ad campaign claims that Apple’s new policy, which will ask users to opt-in for tracking, will hurt small businesses. While it cannot be denied that small businesses depend on advertising, Facebook’s monopoly on social media and it’s popularity means that many small businesses depend on Facebook. For example, take a look at the […]

Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses | Electronic Frontier Foundation

Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues this is hardly believeable. The main target of Facebook’s new ad campaign is Apple’s App Tracking Transparency feature that Apple has deployed with iOS 14. Instead of letting users being tracked by […]

YouTube introduces audio ads

Google is moving into the audio ad territory on Youtube. This is particularly notable, since there are more than 2 billion monthly music listeners on YouTube, according to the company. The competion pales in comparison: Spotify, by contrast, reaches 185 million monthly users. Audio is actually where the money is: Internet audio advertising revenue reached […]

What the end of third-party cookies means for advertisers

Advertisers still have some time before one of the their most beloved tool – third party cookies – will become obsolete. Thus, alternative strategies for putting ads to work are needed. Central to this startegy shift is the use of first-party data. This means that you as a company have to start collecting data from […]