Apps that ask for accessing your contacts should be viewed with a very critical eye. To illustrate this, let me tell you a story. Sue and Joe are good friends since their days at college. However, Joe recently got into conspiracy theories and even joined a network of conspiracy theorists. They use an app to […]
Category Archives: app
Clubhouse
Clubhouse is the latest app hype. The app is what is known as proximity chat where you can talk with all kind of people. Getting in is not that easy, because you can only join by invitation and only if you have an iPhone, no Android users can become members so far. Anyone who has […]
How much revenue does an app generate?
The answer is of course: it depends on your business :-). But with a decent app you can generate a good amount of revenue. Let me give you a real world example from an SME. The app I’m referring to was updated in 2017 with new features. During the first few months until the end […]
Subscription or no subscription?
Subscription or no subscription? Companies selling Apps face a tough decision. One one hand, customers don’t like to add another monthly subscription, because they already have so many. They question if an App subscription is really worth it, even if it’s only a few dollars. On the other hand, App developers simply need to finance […]
Apple demands cut from Airbnb and ClassPass
Apple has demanded to take a 30% cut of sales made in the apps of Airbnb and ClassPass for virtual experiences. ClassPass provides a booking service for classes at local gyms. But due to the global situation, gyms were forced to offer virtual classes instead and ClassPass went on passing 100 percent of sales directly […]
What are the advantages of having your own app?
Many businesses do not (yet) have their own app. Why bother if you can use existing platforms for many aspects of communicating with customers? The answer is simple: your own app is your own TV station. As a businesses, you determine what your customers see. There is no competition and your customers are not distracted […]
The effect of Covid19 on apps using the example of the Morawa app
With the Corona crisis, many companies were forced to move their activities to the online world. After 100 days we can now take stock. The Morawa App With our customer Morawa, you can clearly see the effect that the lockdown had. By mid-March, Morawa had to close all branches and was only able to gradually […]