Subscription

Subscription or no subscription?

Subscription or no subscription? Companies selling Apps face a tough decision. One one hand, customers don’t like to add another monthly subscription, because they already have so many. They question if an App subscription is really worth it, even if it’s only a few dollars. On the other hand, App developers simply need to finance […]

Apple Cake

Apple demands cut from Airbnb and ClassPass

Apple has demanded to take a 30% cut of sales made in the apps of Airbnb and ClassPass for virtual experiences. ClassPass provides a booking service for classes at local gyms. But due to the global situation, gyms were forced to offer virtual classes instead and ClassPass went on passing 100 percent of sales directly […]

What are the advantages of having your own app?

Many businesses do not (yet) have their own app. Why bother if you can use existing platforms for many aspects of communicating with customers? The answer is simple: your own app is your own TV station. As a businesses, you determine what your customers see. There is no competition and your customers are not distracted […]