TikTok is famous for it's addictive nature, especially with younger users. It uses a few design tricks to keep users engaged. Onboarding - It starts with a Swipe The process of getting hooked to TikTok starts right away in the users onboarding experience. TikTok asks users to choose their interests. This information is used for...
Category: app
A Four Step Strategy for Super Apps
Super apps are something you might have heard of if you live in the West. If you live in Asia, you’re probably using one since Super apps are most common in Asia. But what exactly are super apps? And what does this mean for your business strategy? Super apps are essentially a single platform for...
Super apps – The platform for the post-app era
The world’s largest social media companies could evolve into super apps over the next few years. They will be able to facilitate a greater number of online activities. Although they were initially created to keep friends and family in touch or entertain, social media networks like Facebook, Snap, TikTok and others will be increasingly important...
Apple’s app tracking popup reportedly costs social media platforms nearly $10 billion
A report by the Financial Times showed that Snapchat, Facebook and Twitter lost approximately $9.85 billion in revenue due to Apple’s privacy changes. Apple last year announced the App Tracking transparency (ATT) policy, which requires that apps ask permission to track users. In April this year, the policy was finally implemented. Apps can no longer...
The Data Business of App Stores – Discover how to benefit from Zero Install Apps
How would you call somebody the controls your access to customers and asks a commission between 15 and 30% for your paid services? Yes, you would call this person an App Store. App stores have been an astonishing success for Apple and Google which went from being a means for distribution of a handfull of...
The adverse Effects on Trust by App Stores
App stores from Apple and Google tout that they alone are the best place to download and install apps. Especially Apple is known for it’s approach to allow only Apps that went through a review process to be made available for download. Google is less strict and allows for the sideloading of apps from other...
What’s a Good App Store Conversion Rate?
Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and...
What are Citizen Developers?
Citizen development encourages employees who are not IT-trained to become software developers. They use NoCode/LowCode (LCNC) platforms that allow them to create business applications. This method of software development allows employees to become citizen developers, despite not having a formal education. They modify existing software programs to meet the needs of a specific user and...
9 out of 10 hate to install an app for a service or a product
Most people hate the idea of being forced to install apps to access services. However, installing an app is often a key element of many products. Companies love it. Installing an app is often the first step of a smart connected products’ setup. Heady.io’s recent survey results shows even if 91% dislike being forced to...
What is App fatigue and what to do about it?
In 2008, when app stores where introduced, there were 500 mobile apps available. Fast forward to 2021: Android users are able to choose between 3.48 million apps, Apple’s App Store offers 2.22 million apps to download for iOS. It’s no surprise that smartphone users today are overwhelmed with a multitude of apps in nearly every...
