Push

10 Essential Push Notification Strategies

Push notifications are an integral part of every app marketing strategy with 42% mobile users opting to have receive notifications enabled on their devices. What are push notifications? Push notifications are messages sent directly to users’ devices. They appear outside apps on their lock screen. Push notifications can be sent by app owners to users […]

Post-App

The Post-App Era: Are we there yet?

The growth of digital business models has been fueled by mobile apps. However, as more and more apps became available, an increasing resistance among smartphone users to downloading them has been observed (app fatigue), especially for services that are not frequently used. It is not clear whether the native apps or their respective app stores […]

metrics

Key Metrics for Mobile Apps

If you own a mobile app then you will certainly wonder what key metrics are important to track to understand the performance of your mobile app. But how can you tell if your numbers have a great or terrible performance? Mobile app analytics does not have to be difficult. We will discuss 6(+1) important mobile […]

features

Most Notable iOS 15 Features

Apple unveiled iOS 15 during its WWDC keynote presentation in June. It’s a big update for iOS users and are many new features. We’ve compiled a list that will make the most impact on iPhone users. Notifications iOS 15 will reorganize notifications for you. You can easily catch up on the notifications you missed with […]

fatigue

What is App fatigue and what to do about it?

In 2008, when app stores where introduced, there were 500 mobile apps available. Fast forward to 2021: Android users are able to choose between 3.48 million apps, Apple’s App Store offers 2.22 million apps to download for iOS. It’s no surprise that smartphone users today are overwhelmed with a multitude of apps in nearly every […]

onboarding

Best Practises for App Onboarding

It is essential to keep users engaged and attract new customers in order to grow your app. It’s even more important to remain competitive in an ever-growing market. App onboarding is a great technique to ensure the success of your app, regardless of whether you are in the entertainment, Fintech or hospitality space. App onboarding […]

distributed

What is Edge Computing exactly?

Edge computing refers to a distributed IT architecture that processes client data at the edge of the network as close as possible to the source. Data is vital to modern businesses. It provides valuable business insights and supports real-time control of critical business processes. Huge amounts of data can be collected routinely from distributed sensors […]

serverless

What is serverless computing exactly?

Serverless computing provides backend services on an “as-needed” basis. The serverless provider makes it easy to create and deploy code, without worrying about the infrastructure. The company that uses serverless services is charged according to their computation. It does not need to reserve or pay for a fixed amount bandwidth or number servers. Serverless does […]

Vitals

What are Core Web Vitals and why they are important?

Google’s recent response to online market trends was the introduction of Core Web Vitals, which is a new set of metrics. Over time, the keys to improving your search engine results page (SERP) ranking have improved. Site owners who want to rank well for relevant searches need to stay on top of Google’s algorithm which […]

authority

What Is Domain Authority?

Domain Authority (DA) is used by some brands and companies to evaluate and analyze the results of their digital strategy. Ok, what does this mean? Does one really need to strive for improvement? Is a high Domain Authority going to help rank higher on Google? The short answer is no. Although Domain Authority can be […]