Subscription

Subscription or no subscription?

Subscription or no subscription? Companies selling Apps face a tough decision. One one hand, customers don’t like to add another monthly subscription, because they already have so many. They question if an App subscription is really worth it, even if it’s only a few dollars. On the other hand, App developers simply need to finance […]

Messaging

Facebook begins merging Instagram and Messenger chats in new update

Facebook has started the “big merge” of their messaging platforms. It has rolled out a new feature on Instagram that allows users to chat with their friends on Facebook. The overall goal is to unify the messaging platforms of its hugely popular apps to allow cross-messaging among Messenger, Instagram, and WhatsApp. It remains to be […]

Cookie

Does advertising without tracking cookies work?

Imagine a web without tracking cookies. Wouldn’t that be nice? You might argue that this isn’t feasible, because for all those nice free content and services, ads need to be very efficient to generate the highest possible click through rate. Ad tech companies like Google or Facebook, argue that microtargeting is the solution for publishers […]

Microphone

ITEA3 PO Days 2020 – Ephemeral Computing Service Platform

We’re participating at this year’s ITEA Project Outline Preparation Days with a project idea centered around ephemeral computing. In fact, the working title of our proposal is Ephemeral Computing Service Platform (ECSP, pronounced XP) and we hope to attract partners from the ITEA community and maybe even beyond. Usually, the ITEA PO Days are a […]

Apple Cake

Apple demands cut from Airbnb and ClassPass

Apple has demanded to take a 30% cut of sales made in the apps of Airbnb and ClassPass for virtual experiences. ClassPass provides a booking service for classes at local gyms. But due to the global situation, gyms were forced to offer virtual classes instead and ClassPass went on passing 100 percent of sales directly […]

Revenue

How much revenue does an App generate?

An app costs money, no question. But how much revenue does an app generate? When does it pay off to make your own app? The example of the book trade clearly shows the actual value of an app. We use sales per user as a comparison metric and compare different platforms: App: 33 € / […]

Consultation

Free Consultation

With the help of WKO Lower Austria you can take advantage of free IKANGAI consulting. It works like this: YOU pay your contribution fee for 2020. YOU invest 1½ times this amount in a short consultation from IKANGAI. YOU get max. 100% of your WKO fee + 50% bonus refunded. What do you get from […]

What are the advantages of having your own app?

Many businesses do not (yet) have their own app. Why bother if you can use existing platforms for many aspects of communicating with customers? The answer is simple: your own app is your own TV station. As a businesses, you determine what your customers see. There is no competition and your customers are not distracted […]

Is Apple Killing A Billion-Dollar Ad Industry With A Popup?

The focus on Apple’s WWDC 2020 Keynote was on the next iterations of iOS, mac OS Big Sur and of course Apple Silicon. From the perspective of advertisement agencies, there was a specific feature that made them – let’s say – uneasy. It’s a new iOS 14 privacy-feature that requires active opting-in from users. Starting […]