Private

Keeping your Online Data Private in 2021

The coronavirus pandemic struck in 2020 and it resulted in several entities relying heavily on the internet. The effects of COVID-19 have spilled into 2021 with social distancing techniques still in play. Since almost everyone is using the internet nowadays, some problems have arisen. Controversies Surrounding Online Privacy The most important one is the issue […]

Contacts

Why to keep your contacts safe from Apps

Apps that ask for accessing your contacts should be viewed with a very critical eye. To illustrate this, let me tell you a story. Sue and Joe are good friends since their days at college. However, Joe recently got into conspiracy theories and even joined a network of conspiracy theorists. They use an app to […]

Clubhouse

Clubhouse

Clubhouse is the latest app hype. The app is what is known as proximity chat where you can talk with all kind of people. Getting in is not that easy, because you can only join by invitation and only if you have an iPhone, no Android users can become members so far. Anyone who has […]

Alternative

What is the best Messenger Alternative for Media-Companies?

The announced change of WhatsApp’s privacy terms has lead to an exodus of users to alternative messengers. It’s no surprise that this happened, since WhatsApp’s mother company Facebook is interested in data and will find ways to monetize it. They have done this in the past when they forced companies to use their WhatsApp Business […]

Data

Data Mining Techniques that Can Improve Your Business

Data mining is one of the most important tasks for a business to get a firm handle on. Large amounts of data are retrieved from a variety of sources and put into a centralized database. Certain data mining techniques can even be used to identify patterns before the information is put into the system. In […]

revenue

How much revenue does an app generate?

The answer is of course: it depends on your business :-). But with a decent app you can generate a good amount of revenue. Let me give you a real world example from an SME. The app I’m referring to was updated in 2017 with new features. During the first few months until the end […]

Ephemeral

Edge Computing + Serverless Computing = Ephemeral Computing

What is Edge Computing? The concept of Edge Computing defines it as a networked computing component that resides at the periphery of the network. As such it functions as an interface between the network and the physical world. The “edge” can be composed of devices like cameras, sensors or actuators. Edge Computing is based on […]

The power of experiments

The Power of Experiments

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you’ve probably been an unwitting participant in a variety of experiments also known as randomized controlled trials designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial […]

A/B Testing

Why is A/B testing important?

A/B testing is essential to identify strengths and weaknesses of your app or service to improve it. A/B testing is a variable-experimentation technique to compare two versions of the same thing to see which one performs better. For example, you can test two different landing pages, two different subject lines, or two different offers. The […]

There are fundamental Problems how we train AI

The current machine learning training and testing process is not rigorous enough to ensure that the models being trained will work in the real world. During the training process many different models can be produced that all perform equally well when tested in lab settings and differ only in small, arbitrary ways. The differences stem […]