In the Spotlight

We are very honored to be put into the spotlight in the latest issue of the ITEA magazine. Leading the ITEA project SOLOMON, which ITEA Vice-chairman Philippe Letellier calls a small but very innovative and dedicated project [covering] many sides of this [E-commerce] revolution. we are inventing new paths to create a coherent online/offline experience […]

Should you use WhatsApp in an Organisation?

The answer is: No. And here’s why WhatsApp should not be used in an organisation. WhatsApp belongs to Facebook and is certified under the US-EU Privacy Shield. This makes it legally possible to transfer data to the US government, even if your are not a US citizen. WhatsApp asks for permission to upload all contact […]

Creating Trust in Your AI System

Seemingly not a day goes by without a major brand claiming that they have included AI into their existing services to optimize their customer experience. Of course, one of the reasons for businesses is simply to cut costs by automating people away, but that’s a story for another article. Today, we focus on the issues […]

Facebook moderators break their NDAs to expose desperate working conditions – The Verge

This disturbing article describes how Facebook content moderators work in extremely poor working conditions. The article focuses on Facebook’s content moderation site in Tampa FL run by Cognizant. Here are the key findings from the article: Run by services firm Cognizant, Facebook’s content moderation site in Tampa, FL, is its lowest-performing site in North America. […]

Trends, Costs and Benefits of mobile Shopping Apps

Having an App for your business is much more than “nice to have”. Basically, with your business App your engage your customer base and drive your sales. Trends Recent numbers by Apptopia show a strong trend towards shopping apps. Worldwide downloads grew to 5.70 billion in 2018, a plus of nearly 10% over 2017. Android […]

Brain Drain: How Your Smartphone Takes a Toll on Your Thinking | Journal of the Association for Consumer Research: Vol 2, No 2

Chance are high that your read these lines on a smartphone. Maybe your were even alerted by a push notification. Researchers Adrian F. Ward, Kristen Duke, Ayelet Gneezy, and Maarten W. Bos invesigated the effects of having the smartphone nearby. The results are striking: the closer your smartphone is, the bigger the effect on your […]