Investors

We get a constant influx of emails from “investors” that want to invest in our company. This is certainly flattering, but some of the emails are just too generic, like this one: Hello There are some private investors who are seeking investments in your Company/Country. I had also sent you earlier their basic information for […]

Introducing the Morawa Content Hub

We’ve implemented a content hub for our customer Morawa as part of their digital transformation strategy. The strategy rests on several pillars, Active Apps, automated content generation and distribution and multichannel engagement. The content hub is the glue of the digital transformation strategy that holds these parts together. It is the central point where information […]

How much Money does Marketing Automation Save?

“It depends” – that’s probably the answer you’ll hear a lot. However, with our platform, we able to put actual numbers on it. Before we discuss the potential savings, we’ll explain or platform setup briefly. Our qonnect platform provides several packages that customers can buy. One of them, the White-Label App, gives our customers a […]

Why active Apps are important

What’s an active app? Active apps are apps that continuously update their content and engage their users. Just like social media platforms, active apps constantly provide users with new information. Content on social media platforms is produced by users. Content in active apps is provided by the business that owns the app. Our customer Morawa […]

Customer Retention with Mobile Apps – The Morawa Case

Morawa uses its mobile app as part of their digital strategy to retain its customers. Why is retaining customers so important? It’s important, because the cost of acquiring a new customer is about 10 to 16 times higher than retaining a customer. According to research from Harvard Business School, just by increasing the customer retention […]